GWLAB's mission is to provide its clients with reliable, unbiased and consistent gem identification, grading and certification services for the gemstone, diamond and jewelry industries and for the general public, in order to increase consumers' confidence and expand business opportunities.

GW College's mission is to channel its vast knowledge and expertise in the world of gemology and gem grading to educate, to encourage awareness and to expand the knowledge of industry professionals and the general public, and thus bring about increased confidence in the trade.